This questionnaire is a foundational step in the branding process. Your answers help ensure that the visual identity we create is not just beautiful, but strategic, aligned, and built to attract the right clients.

There are no right or wrong answers — honesty and clarity are far more important than polish.

Time commitment: 1 - 1.5 hours
Best completed: In one sitting, without distractions
Helpful to have: Brand inspirations, competitor links, and long-term goals in mind

Please answer as thoroughly as you can. Short answers are okay where appropriate,
but detail is helpful, especially in the strategy and positioning sections.
If you’re unsure about something, that’s completely fine. Uncertainty is useful information too.