Symal Creative engaged me to design the foundation of their brand as they refined their positioning and presence as a creative studio. The goal was to create a cohesive visual system that felt confident, professional, and flexible enough to support both internal use and client-facing work.

I led the development of Symal Creative’s brand identity, website, email signatures, and supplementary brand guidelines — creating a clear, adaptable system designed to scale. Beyond the initial brand build, I continue to work alongside the team as an internal design partner, supporting client projects and ensuring consistency across deliverables as the studio grows.